Our ability to convert visions into fully functional platforms meant that Blockchain Australia Solutions was the right partner for Ayera.
The brand had recognised a lack of efficient channels for connecting accordant art buyers and sellers, and wanted to make access to fine art more widespread than it ever was before – without artwork losing its value or prestige.
The current fine art market is dominated by institutions, auction houses and very wealthy investors and generally, the choice of art as an investment vehicle is based on a combination of expected return and subjective preference. Ayera wanted to overcome gatekeepers such as exclusivity, high prices, institutional based indexes and the overall lack of information.
Blockchain Australia Solutions worked with Ayera to pinpoint a solution that dissolved these barriers. We built an exchange platform on the blockchain that would enable users to trade asset tokens that would represent their share of the artwork, for a cheaper, faster, more transparent and more accessible process.