Despite its roots in traditional cultures, the global arts industry isn’t slowing down; it was valued at $63.7 billion USD in 2019. Experts predict that this market will experience exponential growth in the coming years, but its inaccessibility and bullish market trends remain a roadblock for some curious investors.
The Challenge
It makes sense, then, to move away from traditional ways of selling art and build new processes on the blockchain. The route of tokenisation removes barriers for middle class earners, so that owning a piece of Picasso is as easy as owning shares in Apple or Microsoft.
Ayera was initiated to break the monopoly of the art industry, to enable investors to buy an asset token, which gives them a share in artwork. In addition to having the chance to own the digital tokens of fine art that was previously reserved for the ultra-wealthy only, investors can enjoy additional benefits such as maintaining their anonymity and having their property certified.
Offering lower fees, digitising galleries and giving collectors the opportunity to operate using cryptocurrencies, Ayera works on a secure 24/7 platform that is revolutionising the art world and our connection with it.
