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How AYERA is tokenising the art industry with Blockchain Australia

The traditional art industry is receiving a technological upgrade to make it more fair, transparent and inclusive.

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The Challenge

With an existing art industry that’s accessible to just a handful of investors with large capital pools and industry connections, Ayera strives to bring a much-needed change built on the blockchain. An online marketplace for investors large and small that want to become a part of the exciting art ecosystem, Ayera is bringing inclusivity to the space through tokenisation.

Tokenisation is the creation of an IPO for a piece of art, which is then divided into shares. In the same way that investors can buy stocks in the share market, Ayera allows people to buy shares in a piece of art.

  • Streamlined processes to transfer art

  • Secure & reliable

  • Public chain to eliminate manipulation

  • Track provenance, copyright & ownership information

  • Low transaction fees

The Challenge

Despite its roots in traditional cultures, the global arts industry isn’t slowing down; it was valued at $63.7 billion USD in 2019. Experts predict that this market will experience exponential growth in the coming years, but its inaccessibility and bullish market trends remain a roadblock for some curious investors.

It makes sense, then, to move away from traditional ways of selling art and build new processes on the blockchain. The route of tokenisation removes barriers for middle class earners, so that owning a piece of Picasso is as easy as owning shares in Apple or Microsoft.

Ayera was initiated to break the monopoly of the art industry, to enable investors to buy an asset token, which gives them a share in artwork. In addition to having the chance to own the digital tokens of fine art that was previously reserved for the ultra-wealthy only, investors can enjoy additional benefits such as maintaining their anonymity and having their property certified.

Offering lower fees, digitising galleries and giving collectors the opportunity to operate using cryptocurrencies, Ayera works on a secure 24/7 platform that is revolutionising the art world and our connection with it.

The Solution

Our ability to convert visions into fully functional platforms meant that Blockchain Australia Solutions was the right partner for Ayera.

The brand had recognised a lack of efficient channels for connecting accordant art buyers and sellers, and wanted to make access to fine art more widespread than it ever was before – without artwork losing its value or prestige.

The current fine art market is dominated by institutions, auction houses and very wealthy investors and generally, the choice of art as an investment vehicle is based on a combination of expected return and subjective preference. Ayera wanted to overcome gatekeepers such as exclusivity, high prices, institutional based indexes and the overall lack of information.

Blockchain Australia Solutions worked with Ayera to pinpoint a solution that dissolved these barriers. We built an exchange platform on the blockchain that would enable users to trade asset tokens that would represent their share of the artwork, for a cheaper, faster, more transparent and more accessible process.

What Ayera achieves

Low transaction fee

Decentralised system records transactions under one network, speeding up the creation of digital art

Streamlined processes to transfer art

The process of buying shares in art is streamlined, straightforward and transparent

Secure and reliable

Risks associated with third parties are reduced

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The internet is an ever-growing platform that encompasses every part of our daily life. Blockchain is playing a huge role in transforming it.

Ralph Kalsi
Ralph Kalsi

Founder and CEO, Blockchain Australia